Masters of Advertising Copy (Routledge Library Editions: Marketing)
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- Synopsis
- This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 396 Pages
- ISBN-13:
- 9781000086737
- Related ISBNs:
- 9781138995697, 9781138791145, 9781315763019
- Publisher:
- Taylor and Francis
- Date of Addition:
- 07/15/23
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- J. George Frederick