Selling the President, 1920: Albert D. Lasker, Advertising, and the Election of Warren G. Harding (Non-ser.)
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- Synopsis
- Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920.This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
- Copyright:
- 2001
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 128 Pages
- ISBN-13:
- 9780313075261
- Related ISBNs:
- 9780275970307
- Publisher:
- Bloomsbury Publishing
- Date of Addition:
- 06/11/23
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Politics and Government
- Reading Age:
- 7–17
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.