Brand Meaning: Meaning, Myth and Mystique in Today’s Brands (2)
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- Synopsis
- This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
- Copyright:
- 2016
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 230 Pages
- ISBN-13:
- 9781317558019
- Related ISBNs:
- 9781138839410, 9781315733456, 9781138839427
- Publisher:
- Taylor and Francis
- Date of Addition:
- 05/10/23
- Copyrighted By:
- Mark Batey
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Psychology, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Mark Batey
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- in Business and Finance
- in Psychology
- in Sociology