Brands and Brand Management: Contemporary Research Perspectives (Marketing And Consumer Psychology Ser.)
By: and and
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- Synopsis
- Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
- Copyright:
- 2010
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 344 Pages
- ISBN-13:
- 9781000951271
- Related ISBNs:
- 9781138882706, 9781003421320, 9781841697598
- Publisher:
- Taylor and Francis
- Date of Addition:
- 04/27/23
- Copyrighted By:
- Taylor and Francis Group, LLC
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Psychology, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Barbara Loken
- Edited by:
- Rohini Ahluwalia
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