Artificial Intelligence in Marketing (Review of Marketing Research #20)
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- Synopsis
- Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots. Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 344 Pages
- ISBN-13:
- 9781802628777
- Related ISBNs:
- 9781802628753, 9781802628760
- Publisher:
- Emerald Publishing Limited
- Date of Addition:
- 03/12/23
- Copyrighted By:
- K. Sudhir
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- K. Sudhir
- Edited by:
- Olivier Toubia