Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion (1st ed. 2022) (Histories of the Sacred and Secular, 1700–2000)
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- Synopsis
- This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.
- Copyright:
- 2022
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783031130441
- Related ISBNs:
- 9783031130434
- Publisher:
- Springer International Publishing
- Date of Addition:
- 12/14/22
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- History, Nonfiction, Religion and Spirituality
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.