Non-Visitor Research: Audience Development for Arts Organisations (1st ed. 2022) (Edition WÜRTH Chair of Cultural Production)

Synopsis

Although many studies are available on visitors to cultural institutions, the infrequent or non-visitors are largely unexplored. However, they make up the majority of the population. Their motivation for not visiting is therefore the focus of this volume. This volume provides an in-depth overview of the international state of nonvisitor research. Building on this, extensive quantitative and qualitative analyses are conducted on reasons for non-visitation. This is followed by an empirically based, practice-oriented theory of visitor attraction. The authors thus present the first comprehensive work on non-visitor research in Germany.This book is a translation of the original German 1st edition Nicht-Besucherforschung by Martin Tröndle,published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

Copyright:

2022

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9783658351816

Related ISBNs:

9783658351809

Publisher:

Springer Fachmedien Wiesbaden

Date of Addition:

09/23/22

Copyrighted By:

Springer Fachmedien Wiesbaden GmbH, part of Springer Nature

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Sociology

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Martin Tröndle