Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1 (1st ed. 2022) (Smart Innovation, Systems and Technologies #279)

By: José Luís Reis and Eduardo Parra López and Luiz Moutinho and José Paulo Marques dos Santos

Sign Up Now! Already a Member? Log In
You must be logged into UK education collection to access this title. Learn about membership options, or view our freely available titles.

Synopsis: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Book Quality:: Publisher Quality
ISBN-13:: 9789811692680
Related ISBNs:: 9789811692673
Publisher:: Springer Singapore, Singapore
Date of Addition:: 09/01/22
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Technology, Mathematics and Statistics
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: José Luís Reis
Edited by:: Eduardo Parra López
Edited by:: Luiz Moutinho
Edited by:: José Paulo Santos