Neuromarketing: Grundlagen - Erkenntnisse - Anwendungen (2. Aufl. 2009)
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- Synopsis
- Gerhard Raab, Oliver Gernsheimer und Maik Schindler geben einen fundierten Einblick in das noch junge Forschungsgebiet des Neuromarketing. Als interdisziplinärer Ansatz der Wirtschaftswissenschaften, der Psychologie und der Neurowissenschaften besteht der Anspruch des Forschungsgebiets darin, neue Erkenntnisse für das Marketing zu generieren.
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783834983640
- Related ISBNs:
- 9783834918314
- Publisher:
- Gabler Verlag, Wiesbaden
- Date of Addition:
- 08/16/22
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- German
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Psychology, Medicine
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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