Emotionen im Marketing: Verstehen - Messen - Nutzen (2006) (Werbe- und Markenforschung)
By: and and
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- Synopsis
- Christian Bosch, Stefan Schiel und Thomas Winder untersuchen, welche Emotionen bei der Führung von Marken eine Rolle spielen, wie sie miteinander in Verbindung stehen und wie sie messbar gemacht werden können.
- Copyright:
- 2006
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783835090866
- Related ISBNs:
- 9783835002579
- Publisher:
- Deutscher Universitätsverlag
- Date of Addition:
- 08/13/22
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- German
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Foreword by:
- Prof. Dr. Schweiger
Reviews
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- by Christian Bosch
- by Stefan Schiel
- by Thomas Winder
- in Nonfiction
- in Business and Finance