B-to-B-Markenführung: Grundlagen - Konzepte - Best Practice (2010)
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- Synopsis
- Zum ersten Mal werden im deutschsprachigen Raum alle zentralen Felder der B-to-B-Markenführung, wie z.B. Besonderheiten und Relevanz der B-to-B-Marke, Theoretische Grundlagen, Markenpositionierung und Markenstrategie, Interne Verankerung und Organisation, Branding und Design, Markenkommunikation und Marketinginstrumente und Markencontrolling beleuchtet. Best Practice Beispiele von erfolgreichen B-to-B-Marken verdeutlichen die gelungene Umsetzung der B-to-B-Markenführung.
- Copyright:
- 2010
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783834987426
- Related ISBNs:
- 9783834917386
- Publisher:
- Gabler Verlag, Wiesbaden
- Date of Addition:
- 08/09/22
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- German
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Carsten Baumgarth
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