The Silver Market Phenomenon: Marketing and Innovation in the Aging Society (2nd ed. 2011)

Synopsis

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.

Copyright:

2011

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9783642143380

Related ISBNs:

9783642143373

Publisher:

Springer Berlin Heidelberg

Date of Addition:

07/28/22

Copyrighted By:

Springer-Verlag Berlin Heidelberg

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Social Studies, Mathematics and Statistics, Politics and Government

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Florian Kohlbacher

Edited by:

Cornelius Herstatt