Neuprodukteinführungsstrategien schnelldrehender Konsumgüter: Eine empirische Wirkungsanalyse des Marketing Mix (2011) (Innovatives Markenmanagement)
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- Synopsis
- Tilo F. Halaszovich quantifiziert mit Hilfe dynamischer Paneldatenmodelle aus verschiedenen europäischen Ländern den Einfluss des Marketing Mix auf unterschiedliche Größen des Markterfolgs.
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783834961198
- Related ISBNs:
- 9783834925541
- Publisher:
- Gabler Verlag, Wiesbaden
- Date of Addition:
- 07/27/22
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- German
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.