Markenmanagement in der Automobilindustrie: Die Erfolgsstrategien internationaler Top-Manager (2., überarb. u. erw. Aufl. 2005)
By: and and
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- Synopsis
- Top-Manager und Vorstandsmitglieder bedeutender Automobilfirmen beschreiben anhand von Fallstudien ihre global anerkannten Erfolgsstrategien im Management ihrer Marken. Ein herausragendes Standardwerk für automobiles Markenmanagement auf nationaler und internationaler Ebene!
- Copyright:
- 2005
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 448 Pages
- ISBN-13:
- 9783322907554
- Related ISBNs:
- 9783409224604
- Publisher:
- Gabler Verlag, Wiesbaden
- Date of Addition:
- 07/20/22
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- German
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Bernd Gottschalk
- Edited by:
- Ralf Kalmbach
- Edited by:
- Jan Dannenberg
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- by Bernd Gottschalk
- by Ralf Kalmbach
- by Jan Dannenberg
- in Nonfiction
- in Business and Finance