Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing: Fundraising-Instrument für Nonprofit-Organisationen (2011) (Marktorientiertes Nonprofit-Management)
By:
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- Synopsis
- Patricia Lauper untersucht u.a. den Einfluss von Cause-Related Marketing (CRM) auf die Konsumenteneinstellung der beworbenen Marke und auf das Kaufverhalten. Sie misst die Wirksamkeit von CRM und leitet Handlungsempfehlungen für die Praxis ab.
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783834967213
- Related ISBNs:
- 9783834929846, 9783834929846
- Publisher:
- Gabler Verlag, Wiesbaden
- Date of Addition:
- 06/13/22
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- German
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Medicine
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.