Markenmanagement in der Automobilindustrie: Die Erfolgsstrategien internationaler Top-Manager (2003)
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- Synopsis
- Top-Manager und Vorstandsmitglieder bedeutender Automobilfirmen wie Mercedes, Jaguar, Ferrari, BWM, Volkswagen, Smart und Audi beschreiben anhand von Fallstudien ihre global anerkannten Erfolgsstrategien im Management ihrer Marken. Ein herausragendes Standardwerk für automobiles Markenmanagement auf nationaler und internationaler Ebene!
- Copyright:
- 2003
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 522 Pages
- ISBN-13:
- 9783322920812
- Related ISBNs:
- 9783409124607
- Publisher:
- Gabler Verlag, Wiesbaden
- Date of Addition:
- 06/10/22
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- German
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.