Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales (1st ed. 2022) (Management for Professionals)

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Synopsis
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.
Copyright:
2022

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783658351854
Related ISBNs:
9783658351847
Publisher:
Springer Fachmedien Wiesbaden
Date of Addition:
Copyrighted By:
Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Medicine, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Werner Klaus Selmer
Edited by:
Benny B. Briesemeister

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