Absolute Essentials of Advertising (Absolute Essentials of Business and Economics)

By: Sarah Turnbull

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Synopsis: This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a renowned textbook author, this short-form textbook is suitable for students at all levels studying advertising. For undergraduates, the book provides a valuable support for traditional or blended online teaching. For postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource.

Book Quality:: Publisher Quality
Book Size:: 88 Pages
ISBN-13:: 9781000609615
Related ISBNs:: 9781003175551, 9781032007687, 9781032007663
Publisher:: Taylor and Francis
Date of Addition:: 04/17/22
Copyrighted By:: Sarah Turnbull. The right of Sarah Turnbull to be identified as author of this work has been asserted in accordance with sections
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.