Political Marketing and Management in the 2020 New Zealand General Election (1st ed. 2021) (Palgrave Studies in Political Marketing and Management)
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- Synopsis
- This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.
- Copyright:
- 2021
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783030773335
- Related ISBNs:
- 9783030773328
- Publisher:
- Springer International Publishing
- Date of Addition:
- 11/24/21
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Politics and Government
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Edward Elder
- Edited by:
- Jennifer Lees-Marshment
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- by Edward Elder
- by Jennifer Lees-Marshment
- in Nonfiction
- in Business and Finance
- in Politics and Government