Social Media Risk and the Law: A Guide for Global Communicators

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Synopsis
Social media has many advantages for professional communication – but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media. It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles. Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise.
Copyright:
2022

Book Details

Book Quality:
Publisher Quality
Book Size:
174 Pages
ISBN-13:
9781000440874
Related ISBNs:
9781003180111, 9781032017990, 9781032018003
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Susan Grantham and Mark Pearson. The right of Susan Grantham and Mark Pearson to be identified as authors of this work has been asserted by them in accordance with sections
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Language Arts, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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