Campaigning on Facebook in the 2019 European Parliament Election: Informing, Interacting with, and Mobilising Voters (1st ed. 2021) (Political Campaigning and Communication)
By: and and and
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- Synopsis
- This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties’ Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platform’s mobilisation and particularly interactive affordances.
- Copyright:
- 2021
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783030738518
- Related ISBNs:
- 9783030738501
- Publisher:
- Springer International Publishing
- Date of Addition:
- 09/13/21
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Social Studies, Politics and Government
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Jörg Haßler
- Edited by:
- Melanie Magin
- Edited by:
- Uta Russmann
- Edited by:
- Vicente Fenoll
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- by Melanie Magin
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- by Vicente Fenoll
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