Principles of Strategic Communication

Synopsis

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank.

Copyright:

2021

Book Details

Book Quality:

Publisher Quality

Book Size:

342 Pages

ISBN-13:

9781000398434

Related ISBNs:

9781003002048, 9780367432478, 9780367426316

Publisher:

Taylor and Francis

Date of Addition:

08/16/21

Copyrighted By:

Taylor & Francis. The right of Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, and Danny Shipka to be identified as authors of this work has been asserted in accordance with sections

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.