Nation Branding in Modern History (Explorations in Culture and International History #9)

By: Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, Marcel K. Will

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Synopsis: A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

Book Quality:: Publisher Quality
Book Size:: 300 Pages
ISBN-13:: 9781785339240
Related ISBNs:: 9781789207934, 9781785339233, 9781785338946
Publisher:: Berghahn Books, Incorporated
Date of Addition:: 05/21/21
Copyrighted By:: Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, and Marcel K. Will
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: History, Nonfiction, Business and Finance, Politics and Government
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Carolin Viktorin
Edited by:: Jessica C. E. Gienow-Hecht
Edited by:: Annika Estner
Edited by:: Marcel K. Will