CRM: Redefining Customer Relationship Management
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- Synopsis
- In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.· Defines the nature of new CRM niche solutions· Provides entirely new types of functionality that mesh seamlessly· Describes solutions focused solely on the needs of the customer
- Copyright:
- 2002
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 217 Pages
- ISBN-13:
- 9780080503448
- Related ISBNs:
- 9781555582630
- Publisher:
- Elsevier Science
- Date of Addition:
- 05/11/21
- Copyrighted By:
- Elsevier Science & Technology
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.