Marketing and Smart Technologies: Proceedings of ICMarkTech 2020 (1st ed. 2021) (Smart Innovation, Systems and Technologies #205)

By: Álvaro Rocha and José Luís Reis and Marc K. Peter and Zorica Bogdanović and Ricardo Cayolla and Sandra Loureiro

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Synopsis: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Book Quality:: Publisher Quality
ISBN-13:: 9789813341838
Related ISBNs:: 9789813341821
Publisher:: Springer Singapore, Singapore
Date of Addition:: 04/23/21
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Business and Finance, Technology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Zorica Bogdanović
Edited by:: Sandra Loureiro
Edited by:: Ricardo Cayolla
Edited by:: Marc K. Peter
Edited by:: José Luís Reis
Edited by:: Álvaro Rocha