Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs (2014)
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- Synopsis
- This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781137358172
- Related ISBNs:
- 9781137358165
- Publisher:
- Palgrave Macmillan UK, London
- Date of Addition:
- 03/14/21
- Copyrighted By:
- J. Darroch
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.