Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (2009)
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- Synopsis
- The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780230247024
- Related ISBNs:
- 9780230230736
- Publisher:
- Palgrave Macmillan UK, London
- Date of Addition:
- 12/09/20
- Copyrighted By:
- R. Govers, F. Go
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Travel, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.