An SPSS Guide for Tourism, Hospitality and Events Researchers

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Synopsis
This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation on how appropriate statistical tools and methods can be identified for this research context and provides a step-by-step demonstration on how to carry out the chosen statistical operations. Each chapter opens with a sector-specific case study reflecting current research trends and issues from a range of different countries that are affecting the industry today. It is followed by an examination of the SPSS procedures relating to the case study and various solutions are offered. The implementation of clear, step-by-step demonstrations on how to carry out statistical operations using a combination of screenshots, diagrams, and tables aids the reader’s understanding. Chapters close with thorough guidance on how to appropriately write up interpretations of the research in a report. Research implications and recommendations for tourism and hospitality businesses are also provided, to enable them to successfully create and manage research strategies in action. Adopting an interdisciplinary perspective and written by a range of industry experts from all over the globe, this book will be essential for all students and researchers in the field of tourism, hospitality, and events as well as all those in related fields with an interest in statistical data analysis.
Copyright:
2021

Book Details

Book Quality:
Publisher Quality
Book Size:
398 Pages
ISBN-13:
9781000176704
Related ISBNs:
9780429281068, 9780367236588, 9780367236571
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
selection and editorial matter, Rahul Pratap Singh Kaurav, Dogan Gursoy and Nimit Chowdhary
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Travel, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Rahul Pratap Kaurav
Edited by:
Dogan Gursoy
Edited by:
Nimit Chowdhary

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