Agenda Setting: Readings on Media, Public Opinion, and Policymaking (Routledge Communication Series)

By: David Protess and Maxwell E. McCombs

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Synopsis: The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.

Book Quality:: Publisher Quality
Book Size:: 320 Pages
ISBN-13:: 9781134963713
Related ISBNs:: 9781315538389, 9781138175990, 9781138175990, 9780805808414, 9780805808414, 9780805808414, 9781315538389, 9781138175990
Publisher:: Taylor and Francis
Date of Addition:: 07/17/20
Copyrighted By:: N/A
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Language Arts, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: David Protess
Edited by:: Maxwell E. McCombs