Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End (Routledge Interpretive Marketing Research)
By: and and
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- Synopsis
- The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
- Copyright:
- 1996
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 314 Pages
- ISBN-13:
- 9781134689262
- Related ISBNs:
- 9780203360620, 9780415148221, 9780415148221, 9780415173568, 9780415173568
- Publisher:
- Taylor and Francis
- Date of Addition:
- 07/04/20
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Jim Bell
- Edited by:
- Stephen Brown
- Edited by:
- David Carson
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- by Stephen Brown
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