Service Industries Marketing: New Approaches
By: and
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- Synopsis
- This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
- Copyright:
- 1998
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 184 Pages
- ISBN-13:
- 9781135228903
- Related ISBNs:
- 9781315037042, 9780714644394, 9780714648880, 9780714648880, 9780714644394
- Publisher:
- Taylor and Francis
- Date of Addition:
- 06/28/20
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- History, Military, Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Mark Gabbott
- Edited by:
- Gillian Hogg
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