Corporate Reputation and Competitiveness

By: and and and

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Synopsis
This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.
Copyright:
2002

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781136863356
Related ISBNs:
9780203218112, 9781138861169, 9781138861169, 9780415287432, 9780415287432
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
History, Nonfiction, Business and Finance, Sociology
Grade Levels:
College Freshman
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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