The Commercialisation of Sport (Sport in the Global Society)

Synopsis

What does commercialisation mean for the future of sport?Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete. Media companies pay vast sums for the rights to broadcast sports events, and advertisers pay a premium to promote products during the screening of these events. Cities invest, at the expense of other social projects, in the staging of major sports events and to attract professional teams to their areas. Star athletes are transferred for multi-million fees and professional sport franchises are sold for sums higher than the gross domestic products of some countries. Even recreational athletes are subject to a constant barrage of commercial pressures to improve their game.Sport's links to commerce have intensified over the past 30 years but have been subjected to little academic analysis. This book represents an attempt to fill that significant gap in the literature by examining five different aspects of the commercialisation of sport: · The sports industry · The public sector · The commercialisation of 'amateur' sport · Sport and television · Sports sponsorship There has been a rapid and widespread commercialisation of sport and it is vital that we now raise critical questions and analyse the changes that have taken place.

Copyright:

2004

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781135764340

Related ISBNs:

9780203494264, 9780714680781, 9780714680781, 9780714650210, 9780714650210

Publisher:

Taylor and Francis

Date of Addition:

05/16/20

Copyrighted By:

Selection and editorial matter

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Sports

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Trevor Slack