Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman
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- Synopsis
- This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.
- Copyright:
- 2008
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 332 Pages
- ISBN-13:
- 9781136677960
- Related ISBNs:
- 9780203809822, 9781138384309, 9781138384309, 9780805857887, 9780805857887
- Publisher:
- Taylor and Francis
- Date of Addition:
- 04/19/20
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.