Public Relations Metrics: Research and Evaluation (Routledge Communication Series)
By: and and
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- Synopsis
- Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
- Copyright:
- 2008
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 348 Pages
- ISBN-13:
- 9781135593278
- Related ISBNs:
- 9780203877234, 9780805862720, 9780805862720, 9780805862737, 9780805862737
- Publisher:
- Taylor and Francis
- Date of Addition:
- 04/17/20
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Social Studies, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Betteke van Ruler
- Edited by:
- Ana Tkalac Vercic
- Edited by:
- Dejan Vercic
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