Rhetorical and Critical Approaches to Public Relations II (2) (Routledge Communication Series)
By: and and
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- Synopsis
- This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 392 Pages
- ISBN-13:
- 9781135220877
- Related ISBNs:
- 9780203874929, 9780805864243, 9780805864243, 9780805864236, 9780805864236
- Publisher:
- Taylor and Francis
- Date of Addition:
- 04/10/20
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Robert L. Heath
- Edited by:
- Elizabeth L. Toth
- Edited by:
- Damion Waymer
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- by Robert L. Heath
- by Elizabeth L. Toth
- by Damion Waymer
- in Nonfiction
- in Language Arts
- in Communication