Visual Identity: Promoting and Protecting the Public Face of an Organization
By:
Sign Up Now!
Already a Member? Log In
You must be logged into UK education collection to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.
- Copyright:
- 2010
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 178 Pages
- ISBN-13:
- 9781317452546
- Related ISBNs:
- 9781315698335, 9780765628565, 9780765626868, 9780765622679, 9780765622679, 9780765622662, 9780765622662
- Publisher:
- Taylor and Francis
- Date of Addition:
- 04/04/20
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.