The Connected Customer: The Changing Nature of Consumer and Business Markets

By: and and and

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Synopsis
In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.
Copyright:
2010

Book Details

Book Quality:
Publisher Quality
Book Size:
372 Pages
ISBN-13:
9781135176914
Related ISBNs:
9780203863565, 9781138997769, 9781138997769, 9781848728370, 9781848728370
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
N/A
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Psychology, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Stefan H.K. Wuyts
Edited by:
Marnik G. Dekimpe
Edited by:
Els Gijsbrechts
Edited by:
F.G.M.(Rik) Pieters

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