Consumer Behavior Knowledge for Effective Sports and Event Marketing
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- Synopsis
- The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781136917905
- Related ISBNs:
- 9780203844113, 9780415873574, 9780415873574, 9780415873581, 9780415873581
- Publisher:
- Taylor and Francis
- Date of Addition:
- 04/01/20
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Psychology, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Lynn R. Kahle
- Edited by:
- Angeline G. Close
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- by Lynn R. Kahle
- by Angeline G. Close
- in Nonfiction
- in Business and Finance
- in Psychology
- in Sociology