Global Sport Business: Managing Resources and Opportunities (World Association for Sport Management Series)

By: Brenda G. Pitts and James J. Zhang

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Synopsis: In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to success. Commissioned by the World Association for Sport Management (WASM) and featuring global perspectives from leading international scholars and original research data drawn from both qualitative and quantitative inquiry, the book presents cases as diverse as customer demand in the NBA, sport and physical activity human resources in Spain and stakeholder relationships in Chinese football. Presented in three parts (global perspectives, managing resources, and managing opportunities), Global Sport Business examines key research and practical issues in sport business management and marketing studies in both global and local contexts. This is an important read for professors, scholars, and students in sport business management, a useful resource for sport business management professionals and practitioners, and illuminating reading for anyone with an interest in sport management.

Book Quality:: Publisher Quality
ISBN-13:: 9780429655289
Related ISBNs:: 9780429025662, 9780367132880, 9780367132880
Publisher:: Taylor and Francis
Date of Addition:: 03/27/20
Copyrighted By:: selection and editorial matter, Brenda G. Pitts and James J. Zhang
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Sports, Business and Finance
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Brenda G. Pitts
Edited by:: James J. Zhang