Brands and the City: Entanglements and Implications for Urban Life (Cities and Society)

Synopsis

From commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply entwined in people’s everyday lives. Drawing on extensive empirical material and recent theoretical developments in the sociology of brands, this book explores the complex relationship between brands, consumption and urban life. Covering a range of brands and branding in the city, from themed retail stores to branded cultural quarters, it considers how brands provide new ways of mediating identities, lifestyles and social relations. At the same time, the book reveals how brands are bound up with forms of socio-spatial division and exclusion in the city, defining what kinds of practices, images or attitudes are acceptable in a particular place, constituting cultural boundaries that keep certain people and activities out. With attention throughout to the social and cultural implications of the presence of brands in urban space, Brands and the City examines how people engage with brands, and how brands shape urbanites’ experiences and sense of self, society and space. An extensive exploration of the processes through which brands are integrated into cities, their effects on everyday experiences and their role in the policing and governance of urban space, this book will appeal to scholars across the social sciences with interests in urban studies, consumption and branding.

Copyright:

2018

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781317172680

Related ISBNs:

9781315569888, 9780367332976, 9780367332976, 9781409460848, 9781409460848

Publisher:

Taylor and Francis

Date of Addition:

02/27/20

Copyrighted By:

Sonia Bookman

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Sociology

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.