Policy and Marketing Strategies for Digital Media (Routledge Studies in New Media and Cyberculture)
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- Synopsis
- With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781317744108
- Related ISBNs:
- 9781315794303, 9780415747714, 9780415747714, 9781138305946, 9781138305946
- Publisher:
- Taylor and Francis
- Date of Addition:
- 02/06/20
- Copyrighted By:
- Routledge
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Social Studies, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Yu-li Liu
- Edited by:
- Robert G. Picard
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