Applied Communication Research Methods: Getting Started as a Researcher (2)

Synopsis

A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth – examples of methods as applied in scholarly research Reflect and React – problems and issues that promote reflection and discussion Voices from Industry – Q&As with professionals working in communication industries End-of-unit activities – exercises that reinforce concepts and content 　 The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.

Copyright:

2020

Book Details

Book Quality:

Publisher Quality

Book Size:

460 Pages

ISBN-13:

9781000762785

Related ISBNs:

9780429296444, 9780367178710, 9780367178710, 9780367178727, 9780367178727, 9780367178727, 9780367178710, 9780429296444

Publisher:

Taylor and Francis

Date of Addition:

01/15/20

Copyrighted By:

N/A

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Language Arts, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.