International Business and Emerging Economy Firms: Volume II: European and African Perspectives (1st ed. 2020) (Palgrave Studies of Internationalization in Emerging Markets)

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Synopsis
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Volume II examines internationalization from the perspective of European and African firms. It covers an array of pressing issues within Europe including responsible business practices between SMEs from developed and emerging countries, and the impact of psychic distance, while coverage of African firms places a spotlight on under-researched countries such as Tanzania, Zambia and Nigeria. Providing further examination of emerging markets and internationalization processes, this second volume offers a comprehensive guide for all researchers of international business.
Copyright:
2020

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783030272852
Related ISBNs:
9783030272845
Publisher:
Springer International Publishing
Date of Addition:
Copyrighted By:
The Editor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Jorma A. Larimo
Edited by:
Marin A. Marinov
Edited by:
Svetla T. Marinova
Edited by:
Tiina Leposky

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