e-Consumers in the Era of New Tourism (1st ed. 2016) (Managing the Asian Century #0)

Synopsis

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

Copyright:

2016

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9789811000874

Related ISBNs:

9789811000850

Publisher:

Springer Singapore, Singapore

Date of Addition:

10/22/19

Copyrighted By:

Springer Singapore, Singapore

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Travel, Computers and Internet, Business and Finance

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Erkan Sezgin