Contemporary Brand Management (PDF)
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- Synopsis
- Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout.
- Copyright:
- 2015
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9781452242873
- Publisher:
- SAGE Publications, Incorporated
- Date of Addition:
- 10/10/19
- Copyrighted By:
- SAGE Publications Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Reference, Business and Finance
- Submitted By:
- Craig Myles
- Proofread By:
- Craig Myles
- Usage Restrictions:
- This is a copyrighted book.
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