Fashion Communication in the Digital Age: FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 (1st ed. 2019)

By: Lorenzo Cantoni and Nadzeya Kalbaska and Teresa Sádaba and Francesca Cominelli

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Synopsis: This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

Book Quality:: Publisher Quality
ISBN-13:: 9783030154363
Related ISBNs:: 9783030154356
Publisher:: Springer International Publishing
Date of Addition:: 07/17/19
Copyrighted By:: Springer Nature Switzerland AG
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Social Studies, Language Arts, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Nadzeya Kalbaska
Edited by:: Teresa Sádaba
Edited by:: Francesca Cominelli
Edited by:: Lorenzo Cantoni