Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion (Business Success)
By:
Sign Up Now!
Already a Member? Log In
You must be logged into UK education collection to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 280 Pages
- ISBN-13:
- 9780749463021
- Related ISBNs:
- 9780749454319, 9780749454319, 9780749462963
- Publisher:
- Kogan Page
- Date of Addition:
- 04/26/19
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
Reviews
Other Books
- by James Hammond
- in Nonfiction
- in Business and Finance
- in Communication
- in Sociology