Student Workbook to Accompany Crisis Communications: A Casebook Approach (5)
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- Synopsis
- No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.
- Copyright:
- 2017
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 108 Pages
- ISBN-13:
- 9781134972746
- Related ISBNs:
- 9780203818831, 9781315537955, 9781138688971, 9781138688971, 9781138371729, 9781138371729, 9780203818831, 9781315537955, 9781138688971, 9781138688971, 9781138371729, 9781138371729, 9781138371729, 9781138688971, 9781315537955
- Publisher:
- Taylor and Francis
- Date of Addition:
- 04/18/19
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Kathleen Fearn_Banks
- by Kathleen Fearn-Banks
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