The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth

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Synopsis
Winner of the Business Book Awards 'Thought Leader' category -----The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.
Copyright:
2017

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9780241972717
Related ISBNs:
9780241976920, 9780241197240
Publisher:
Penguin Books Ltd
Date of Addition:
Copyrighted By:
Eric Ries
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Self-Help, Business and Finance, Communication, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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